How to effectively communicate your message to diverse stakeholders?
Course participants at Communication and writing in multilateral diplomacy module at United Nations in Geneva.
Greetings from my diplomatic studies at the United Nations office, Palais de Nations, in Geneva! I delved into the art of communication and writing in multilateral diplomacy, guided by the invaluable insights of H.E. Miloš Strugar. His insights reminded me that effective communication isn’t just about words—it’s about strategy, empathy, and impact. Here are some key takeaways for you visionary leaders looking to effectively communicate your message to diverse stakeholders:
1. Start with clarity and purpose
Every powerful message begins with a clear intention. Ask yourself: What is my goal? What outcome do I want to achieve? Without clarity, even the most eloquent communication risks falling flat. A well-defined purpose serves as your compass, guiding the structure and delivery of your message. A complicated or unclear goal makes it difficult for your audience to engage with or act on your message.
2. Define and sharpen your core message
What’s the one thing you want your audience to remember? Strip away the unnecessary details until your main point is unmistakable. A concise, focused message is not only easier to deliver but also easier for your audience to act upon.
3. Understand your audience
Effective communication starts with understanding your audience. Whether you’re addressing employees, board members, or external stakeholders, consider their perspectives: Tailor your message to their context:
What questions are they asking?
What are their primary concerns? How can you align your message with their priorities?
What details can you simplify or emphasise?
Remember the golden rule: never overestimate the audience's knowledge, but never underestimate their intelligence. Share only what is most relevant and impactful at that moment. Remember: while you should never overestimate their knowledge, always respect their intelligence. Sharing only what’s relevant ensures your message is impactful without being overwhelming.
4. Tone sets the stage
Your tone speaks volumes. If you're using AI tools to draft messages, take a moment to check that the tone aligns with your audience and intent. An inconsistent or overly formal tone can alienate listeners, while the right tone can build trust and connection. On platforms like LinkedIn, for example, mismatched tones are a common reason messages go unnoticed or ignored.
5. Timing is everything
Delivering a great message at the wrong time is a missed opportunity. Strategise for when you can capture the most attention and engagement. Even the most compelling message can lose its power if delivered at the wrong moment. Timing isn’t just about when your audience is available—it’s about when they’re most receptive. Strategise to ensure your message lands when engagement is likely to be highest.
Before you craft your next message, ask yourself these three critical questions:
What is the single most important idea I need to convey?
How can I simplify or clarify it further?
Is there a better way to frame it for maximum relevance and impact?
By keeping these principles in mind, you’ll not only communicate effectively but also inspire confidence and action in your audience. Diplomatic communication isn’t just for diplomats. In today’s interconnected world, leaders at every level need to navigate complex relationships and diverse perspectives. By focusing on clarity, purpose, and empathy, you can ensure your message resonates, no matter the audience.
Remember: every great leader is also a great communicator.